INTERNAL ANALYSIS OF THE FIRM

Firm’s current production and operations management situations

INTERNAL ANALYSIS: 1) STRENGTH

Internal analysis of firm’s strength

The main yearn food strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage. Yearn food strengths may be in its ability to create unique products, provide high-level customer service or to have a presence in multiple retail markets. Strengths may also be things such as the company's culture, its staffing and training, or the quality of its managers. Whatever capability a company has can be regarded as strength. There are several strength in yearn food which is good reputation among customer.

Yearn food customer always showing strong loyalty to the product. The second is yearn food also providing different types of product such as carbonate drinks, sauce chili and some powder kind of product. The third is yearn food serve high level customer satisfaction. For example yearn food product have add value in their products.

Even the product very expensive but customers still satisfy with the product. Next, the yearn food also having good supply chain management system in their company. Everyone in the supply chain work effective and efficiency.

Other internal strength in yearn food is having good and experience worker with good skill. For example, in their production line and management team. Other than that, the Yearn food also having good management in organizational structure that means everyone in the management understanding each other and working together to achieve their company goals.

IN THE OFFICE

products

Yearn Food Products have products to offer. the firm have so many products to offer. there are malt chocolate drinks, chili sauce, soy sauce, cookies and their main product is carbonated soft drinks. there are strawberry, cream soda, mix fruits and so on.

SOY SAUCE AND CARBONATED SOFT DRINKS

SOY SAUCE AND CARBONATED SOFT DRINKS

SOY SAUCE

CARBONATED SOFT DRINKS IN THE GLASS BOTTLE

CARBONATED SOFT DRINKS

MALT CHOCOLATE DRINKS

Yearn Food Products company profile

IN FRONT OF THE FACTORY

IN FRONT OF THE MAIN OFFICE

Company Background

This company was built in 1986 with starting capital about Rm10, 000. In the early, this company was named as Delima Food Industries. Later, for commercial concern this company have change their name from Delima Food Industries to Yearn Food Products in 1990 and was registered as the wholly owned company in 1992

Yearn Food Products is operated under the Company Act started from 26 February 1992.started with rm40,000 as capital, Yearn Food Products has successfully increase the productivity and the capital also increase to Rm100,000 in 1999 and the capital keep increasing from day to day until reached rm702,900 in 2002.

As the early stage of the company, Yearn Food Products have been involved in the repackaging and distribute the products to retailer in Alor Setar. The products line are “keropok lekor”, “keropok kering”, junk food, cooking oil, spices, onion, potatoes and others. The production was produced at the owner’s residence situated at Jalan Putra, Alor Setar, Kedah.

As time fly by, Yearn Food Product has improved and has diversified the experience, knowledge, technical, and by chances that exists to expand and achieve company’s mission.

Finally, in 1996 Yearn Food Products has transform their product line to processing and produce carbonated soft drinks product. The company is producing carbonated soft drinks with varieties of flavor which are cream soda, Sarsi, orange, strawberry, pineapple and lychee and branding under Rassa brand and commercialese using glass bottle and plastic bottle.

 HOW YEARN FOOD PRODUCTS (FYP) WAS BORN?

-1986~1992

        Name      :            Delima Food Industries

        Address  :            39-c Jalan Putera, Alor Setar, Kedah

        Capital    :            RM 5000

        Activity   :           repackaging and distribute the products to retailer

        Product   :       “Keropok ikan”, “keropok kentang”, “tepung jawi” and pop corn

-1992~1996

Name:  Yearn Food Products (M) Sdn Bhd (234868 –X)

             Address: 39- C, Jalan Putra Alor Setar Kedah

             Capital   :     RM 40,000

           Activity   :        repackaging and distribute the products to retailer

      Products :   “Keropok ikan”, “keropok kentang” chili paste, and cooking oil.                                             carbonated soft drinks (lychee, sarsi, rose, ice cream soda, black current, orange and strawberry.

-1996~2000

Address :         Lot 172, Sematang Gunung Alor Setar. (1996-1999) A-2 Jalan Industri Kawasan perusahaan Kuala Perlis, Kuala Perlis. (1996-2000)

~2000 and current

            Address :        Lot 241. Kawasan Perindustrian Mergong 2, Alor Setar Kedah.

             Activity  :  repackaging and distribute the products to retailer and producing carbonated soft drinks.

COMPANY PROFILE

Company Mission

Yearn Food Product is looking forward to combine the strengths of the quality commitment and the efficiency as the main factor in increasing productivity thus the company leading the way and achieve The ISO 9001:2000.

Company Vision

Yearn Food Product aimed to become most sophisticated firm and competing with competitor in food and beverages industry in North Peninsular Malaysia.

Company Moto

“OUR AIM IS YOUR SATISFACTION”

Yearn Food Products (M) Sdn Bhd activity can be divided into 5 sections which are:

·         Management

·         R&D

·         Production

·         Marketing

·         Technical

BOARD OF DIRECTORS

1)Name                       : Shahrir Bin Shahrudin

  Age                           : 47

 Qualification              : Degree in Business Study, UTM

 Position                      : Manager

2)Name                    : Amaliza Binti Shahrudin

 Age                         : 34

 Qualification           : Diploma In Business Study,ITM

                                   Interbankers Instructor (1 year)

                                   Utama Banker Instructor (2 year)

 Position                   : Managing Director

3)Name                    : Ahmad Fuad Bin Shahrudin

  Age                        : 36

 Qualification           : Dip. Industrial Chemistry (ITM),B.Sc.Chemical  Eng (UTM)

                                  Master in progress in Business Administration (UUM)               

                                  Quality & Regulatory Management Engineer in Amstrong

                                  Autopart (M) S/B &Perlis Consolidated (M) S/B (2 Year)

 Position                   : Engineering &technical director